Media cloud trayvon

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Media Cloud 27,000 media sources 41,000 RSS feeds 57 million stories 475 million sentences 100,000 stories per day 5.25 TB data collecHon 5GB of new data per dayImage by Harvard-‐Smithsonian Center for Astrophysics

Controversy MapperYochai BenklerHal Roberts and team

~10,000 stories over 18 months

informa>on clearinghouses

advocacyorganiza>ons

individual inﬂuence

community mobiliza>oncommunitymobiliza>on

illustraHon by Lyla Duey | lyladuey.com

aRenHon Hme reframingaRenHon Hme

~8,000 stories over 3 months Act I Act II Act III Act IV Act V Not a Story Building Pressure National Exposure Political Agenda Wars Tabloid Court Case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ﬁght over zimmerman frame not trayvon celebrity ﬁght for trial aRenHon

Act I Act II Act III Not a Story Building Pressure National Exposure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

Act IV Act V Political Agenda Wars Tabloid Court Case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

Act I: Not a Story Trigger: Feb 26—Trayvon Martin killed Feb 27—MyFOXOrlando broadcasts ﬁrst local news coverage Mar 2—Miami Herald, in an arHcle later retracted for errors, is ﬁrst to publish George Zimmerman, Trayvon’s killer’s name Mar 5—Trayvon’s parents AB.<C"D8/C$;=C<.E9/";$ hire lawyer Benjamin F88C6"$;"./GB";$H8/$IF"8/C"$J=::"/:.<I$ F88C6"$;"./GB";$H8/$IK/.478<$-./L<I$ Crump, who starts working -"?=.$A689?$;E8/=";$ M"N;3.3"/$H/8<E$3.C";$5O$8H$MP$K=:";Q$R.S8Q$T2$K=:";Q$.<?$MP$S8;E@$ KU$<.L8<.6$<"N;$:"<L8<;$8H$K/.478<$-./L<$5G68;"?$G.3L8<=<C@$ pro bono to publicize KN""E;$.#89E$K/.478<$-./L<$ 5.66$7869:";$./"$<8/:.6=>"?@$ Trayvon’s case to the press and civil rights acHvists!"#$%&$ %$ %($ %)$ *$ %$ +$ -./$0$ &$ -./$$ -./$($ )$ *1$ **$ *%$ *+$ *,$ *0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ ,$AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$

Act II: Building Pressure Trigger: Mar 7—First national press (Reuters) Mar 7—Reuters publishes first naHonal news story with quotes from Crump suggesHng racial profiling Mar 8—CBS Morning News runs the story on TV, then Huffington Post picks it up and begins regular coverage Mar 8—DC resident launches Change.org peHHon for Zimmerman’s arrest a_er seeing news&$ -./$$ -./$($ )$ *1$ **$ *%$ *+$ *,$ *0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ -./$%+$ %,$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$

Act III: NaHonal Exposure Trigger: Mar 16—Police release 911 tapes Mar 16—Police release tapes of Zimmerman’s 911 calls on night of killing Mar 21—Million Hoodie March takes place in New York City Mar 22—Rally organized by Rev. Al Sharpton, one of Crump’s contacts, draws thousands to demonstrate for Zimmerman’s arrest in Sanford, FL*0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ -./$%+$ %,$ %0$ %&$ -./$%$ %($ -./$%)$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$

Act IV: PoliHcal Agenda Wars Trigger: Mar 23—Obama addresses the case Mar 23—Obama says if he had a son he would look like Trayvon, calls case a ‘naHonal tragedy’ (Poli?co) Mar 26—Trayvon’s family deliver 2 million Change.org peHHon signatures to local law enforcement Mar 28—AcHvists launch campaign against ALEC, a supporter of ‘Stand your Ground’ laws, linking ALEC to Trayvon’s death-./$%*$ -./$%%$ -./$%+$ %,$ %0$ -./$%&$ %$ -./$%($ %)$ +1$ +*$ *$ %$ +$ 0$ &$ $ ($ )$ *1$ 23/$**$ *%$ *+$ *,$ *0$ *&$ *$ ,$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$

?%&#)-#A Act IV: PoliHcal Agenda Wars The Right against blame-free portrayal of Trayvon J#=.#$()O+2$(:%=")B#(.#$ 6,7#$8)9::#;,1 6,7#$ ,1%=.5&+" Mar 25—ConservaHve blog *+:%*2(0%.5&+" Wagist.com runs story W%A#$:)D#0%)F%=)34I+=#0)A;)QN.#><#D#0%5&+" “Was Trayvon MarHn a Drug Dealer?” digging up A$%(:## unﬂaRering content from ><#)W%A#$:)B2$"201#+( MarHn’s old social media -%:;)D%: accounts><#)?#,)@+$7)*+=. 6+.<"%=. 34"%(#$5&+" DC?FB !"#$%&()*+,#$ B<$%=.%()C&%#(&#)D+(%.+$)E)!::)C.+$%#= -%:;)G+=8)C..#)+H).<#)?.%+( J+(7)K++")LM)N+"#)*1# B?? -#"+&$.%&)/(0#$1$+2(0 Mass Media News Aggregator P*Q?QP?)F:+1)E)><#)-::=)D+$(%(1)?#,=))RH+$"#$:;)-D?)-%:;S B??)>+I)C.+$%#= Individual (or group) blog OrganizaHon site or blog ?+)D+$#)D%=.#$)?%&#)F:+1 AlternaHve Digital Media Uncategorized

Act IV: PoliHcal Agenda Wars The Right against blame-free portrayal of TrayvonConservaHve blogosphere frames Trayvon as a Liberal bloggers and Trayvon supporters cry foulthug, pushes meme toward mainstream media: “Drug Dealer ... Marijuana ... School Suspension ... TaRoos ... Gold Teeth”Mar 26—The Daily Mail—Trayvon suspended Mar 27—New York Daily NewsTHREE Hmes for ‘drugs, truancy, graﬃH and carrying burglary tool...’

Act IV: PoliHcal Agenda Wars The Right against blame-free portrayal of Trayvon F+4&>(.+3$,[&D0&D)13.&F+4,[&Q(+3%#$*&F+4,[&N/)(6,&Y&I+36"+(&J&F>D0<1)2 N.36+&=3*3T#$+ FG!&Y*6Z&=),6&:J=3#.+8 7N0!>50G<1)2&F36#)$&J&!)/&N6)(#+, N.36+&=3*3T#$+&J&).#6#1, 5(98*+&E+/)(6 !"+&F+4&G)(%&),6 Mar 27—Drudge Report further ampliﬁes the I3%+&9/&02+(#13 ->P&F+4, marijuana frame, linking to ?)6"32#,6 -.)//#$*&01+, the The Daily Mail story ?34%+(@&A3..+B43* D32+&C"+((B 02+(#13$&)4+( and publishing the photo !"+&53#.B&F+4,&F+4&G)(% D#L+(3.&=+8#3&Q#3,&:;/),+8&LB&XH36+!"+=+8#3<1)2 of Trayvon with gold teeth E#+".&I)(.8&A#+4 F+4&G)(%&!#2+, from Wagist.com arHcle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ass Media News Aggregator !X=:<1)2 Individual (or group) blog OrganizaHon site or blog FE&!)/#1,@&F+4, I)$%+66+ AlternaHve Digital Media Uncategorized

Act IV: PoliHcal Agenda Wars Campaign against ALEC and ‘Stand your Ground’ laws (2C,/)(0@9)8 IALT>TGM>7!!F> /;88.9%(2%+(@/2:%#$*;)#$/,8+8)@9)8 Mar 21— Media MaRers’ H+./+(,D&!);&G+C, !2:%#$*&)#$/,&4+8) =@M@&G+C, &-)88+$/&#,&6(++P&7&B.2(5#2$&O:)* =M7!A<7J@9)8&G+C,&P&!);&M/)(#+, County Fair blog cites -GG&!);&M/)(#+, G)&4)(+&4#,/+(&G#9+&O:)* research by the Center for -OM&G+C, -GG Media and Democracy !"+&I.66#$*/)$&),/ F),&7$*+:+,&!#8+, G#9+&<+K (PRWatch) that connects !"+&7/:2$/2&W).($2:&-)$,/#/./#)$ 1ANG+C,@9)8 !T4>@9)8 ALEC to Stand your Ground laws and the Trayvon B.2(5#2$ F28+&-"+((0 4#9"+::+&42:%#$ <+8)9(2/#9&=$5+(*().$5 >?28#$+(@9)8 MarHn case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ass Media News Aggregator 4#9"+::+&42:%#$& !"+&1.::&1++5&6()8&I.66#$*/)$),/@9)8 Individual (or group) blog OrganizaHon site or blog K(+2%5)C$(25#)@C)(5;(+,,@9)8 AlternaHve Digital Media Uncategorized O.,#$+,,L++%@9)8&PP

Act IV: PoliHcal Agenda Wars Campaign against ALEC and ‘Stand your Ground’ laws ES/T<9)8 Mar 23—Huﬃngton Post ()$#9=+ 4#55=+&:2,/&2$5&>/"+(&4.,#$*, !"+&F.66#$*/)$&),/ contributors start wriHng ALEC+Trayvon stories ciHng -CC !2=%#$*&)#$/,&4+8) the Center for Media and Democracy’s research R),&7$*+=+,&!#8+, :;28#$+(<9)8 F)/&7#( K2#=0&L),A&I/2/+&)6&/"+&C2/#)$ H2,"#$*/)$&),/ 4ICJ- CD&!)E#9,A&C+@, F0,9#+$9+ 4#9"+==+&42=%#$ ?2@%+(A&B2==+0@2* !"#$%&()*(+,, ?2@%+( 4#9"+==+&42=%#$& Mar 25—Paul Krugman -).$/0&12#(&3&4+5#2&42//+(,&6)(&78+(#92 cites the CMD in his New H)$%&D))8&MN&F)8+&2*+ J=)*&6)(&V)@2&AA&42#$&2*+ York Times op-‐ed 1(++&K+8)9(290 C+@&G)(%&!#8+, J.,#$+,,H++%<9)8&QQ Mass Media News Aggregator Individual (or group) blog OrganizaHon site or blog 5#**<9)8A&I/)(#+,&U&)E.=2( AlternaHve Digital Media Uncategorized

Act V: Tabloid Court Case Trigger: Apr 11—Zimmerman charged and arrested Apr 11—Zimmerman charged with 2nd-‐degree murder (NY Post) Apr 20—Drudge Report links to story of a young, black Chicagoan claiming to beat up a white man out of anger over Trayvon case Apr 23—The Tallahassee Democrat runs a ﬂaRering piece on Crump, detailing his publicity eﬀorts, which he republishes on his site)$ *1$ 23/$**$ *%$ *+$ *,$ *0$ *&$ *$ *($ *)$ 23/$%1$ %*$ %%$ %+$ %,$ %0$ %&$ %$ %($ %)$ +1$ -.4$*$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$

distributed acHon is a possible source of counterpower... but more so around issues in the internet sphere broadcast media is sHll vastly powerful... and vulnerable to manipulaHonyou can’t study a single medium in isolaHon... studying an ecosystem requires an observatory

Media Cloud team Berkman Center at Harvard: Yochai Benkler Hal Roberts Rob Faris David LarochelleCenter for Civic Media at MIT: Ethan Zuckerman Erhardt Graeﬀ MaR Stempeck

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Media cloud trayvon

by Ethan Zuckerman on Nov 06, 2012

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Media cloud trayvon Presentation Transcript