Merchant Accounts
Accept major credit, debit, and gift cards on your website and watch your sales grow.
Low rates and fees. Funds deposited fast!
All merchant services include advanced fraud protection
- Plans & Pricing
- Features
- How it Works
- FAQs
Let shoppers pay the way they want – with Visa®, MasterCard®, Discover® or AMEX®!
Make it easy for shoppers to click BUY NOW. Accept all major credit, debit, and gift cards on your website with a Go Daddy Merchant Account. We handle your secure credit card processing, check for potential fraud, and get your funds deposited quickly. You enjoy more sales, less risk, and better cash flow.
Increase sales, reduce risk, and improve cash flow.
With a Go Daddy Merchant Account you get low fees, fast deposits, and easy account management. We partner with the world’s largest payment processors to leverage their industry expertise and ensure a secure and streamlined payment process.
Boost Web sales and cash flow
- Earnings are deposited into your bank account typically within 24-72 hours.
- Make shopping convenient – accept credit, debit (ACH payments), and gift cards from Visa®, MasterCard®, Discover®, and AMEX®.
- Set up recurring payments to charge customers daily, weekly, monthly or annually with a virtual terminal.
Cut down on paperwork
- Easily review account details with online reports you can access anywhere, anytime.
- No need to mess with invoices or receipts – all credit card processing is done for you.
- You and your customer receive email alerts when orders are placed and approved.
Reduce your risk
- Advanced fraud detection measures minimize chargebacks and inventory loss.
- Address Verification Service combats fraud by comparing the shopper's billing address with the address on file with the card-issuing bank.
- Block specific credit card numbers, Internet protocol (IP) or Class C addresses, customer names, or domain names.
- The Global Gateway meets PCI Data Security Standards.
Choose your plan
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Standard
U.S. Merchant Account* $59.99/application fee**- Perfect for U.S. companies that sell products online.
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Specialty Industries
U.S. Merchant Account $199.99/application fee**- Ideal for U.S. companies that don’t qualify for a Standard Merchant Account.
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International
Merchant Account*** $699.99/application fee**- Made for businesses located outside the U.S., including Canada.
Give shoppers a fast, worry-free checkout right on your website.
Merchant services take the hassle out of selling online. Our partner handles the credit card processing, then deposits the earnings into your account. Merchant Accounts work seamlessly with most popular shopping carts, including Quick Shopping Cart®.
How to get a Merchant Account
- Purchase: After buying your Merchant Account, log in to My Account then find Merchant Accounts in your products list and click Launch.
- Apply: Click on the application link, and provide details about your business. This information goes directly to our Merchant Account partner.
- Approval/Set up: Our Merchant Account provider will contact you within 72 hours to complete the process and help set up your Merchant Account.
How It Works
- Shopping Cart: Your website’s shopping cart collects the product, credit card, and shipping details and sends it to the merchant gateway.
- Gateway: The gateway encrypts and transfers that data, screens it for fraud, authorizes the transaction, and passes the information to Merchant Account partner.
- Merchant Account: Approved transactions are processed and earnings are deposited in your bank account.
Choose your plan
-
Standard
U.S. Merchant Account* $59.99/application fee**- Perfect for U.S. companies that sell products online.
-
Specialty Industries
U.S. Merchant Account $199.99/application fee**- Ideal for U.S. companies that don’t qualify for a Standard Merchant Account.
-
International
Merchant Account*** $699.99/application fee**- Made for businesses located outside the U.S., including Canada.
What is a merchant account?
A merchant account is a business banking relationship that allows a business to accept credit cards as payment for goods and services. Merchant Accounts act as a contract between the business owner and their bank. It also processes approved transactions and deposit earned funds into the business owner’s bank account.
For more information, see the Merchant Accounts support page.
Do I need one?
Having a merchant account can increase sales for your business. It lets you process credit card transactions from major credit card services such as Visa, MasterCard, American Express, and Discover.
Becoming a virtual merchant makes your online business more credible. Your customers will know that you’ve passed the approval process necessary to display logos for credit cards and be eligible for online credit card processing.
Are there requirements to apply?
The requirements to apply are simple. First, you must have a website published to the Internet and your business name listed on the website.
You also must provide a physical address, have a refund and privacy policy, and have a customer service contact phone number listed on your website.
Finally, your website must list your products and services and their prices, and have a secure online shopping cart for credit card processing.
For more information, see Are there requirements to apply for a merchant account for a Website?
Which one should I choose?
We offer three types of merchant accounts – Standard U.S., Specialty, and International.
The Standard U.S. account is for U.S. based merchants that sell non-restricted products and services such as clothing and jewelry. This is the most commonly used account and can accept both credit card and ACH payment.
The Specialty account is for U.S. based merchants that sell higher risk products and services such as firearms, dating services, and adult products.
The International account is for merchants banking or located outside of the U.S. This is not necessary to sell products internationally, but rather is only needed if the merchant lives or banks outside of the U.S. All accounts can accept global payments.
What information do I need to apply?
To apply, you’ll need your social security or Tax ID number, Driver’s License number, and the contact information of the principals of your business.
You’ll also need your business location information, and the bank routing and account number of the checking account used for your business.
For more information, see What do I need to apply for a merchant account?
What happens after I apply?
After you apply, you’ll be contacted by your merchant service provider within 72 business hours. Standard U.S accounts are generally approved within 5 business days and Specialty accounts within 5-7 business days. The approval for International accounts can take longer and vary.
For more information, see What happens after I fill out the Merchant Account paperwork?
How does collecting payments online work?
It works by your customers providing their credit card information on your website’s shopping cart. Next, the credit card information is encrypted, screened for fraud and securely transferred from your website to your merchant account through a payment gateway.
Then, the merchant processor verifies funds and transactions can now be approved. Finally, funds are deposited into your checking account linked to your merchant account.
Who can I call for help?
If you need help or have questions, you can contact one of the following numbers for assistance:
First Data®: (855) 853-8332 (Standard Merchant Account)
FrontStream Payments®: (800) 687-8505 (Specialty and International Accounts)
For more information, see Who can I call for help with my merchant account?
All Plans Include
- *, **, *** Click here for product disclaimers and legal policies.
- Third-party logos and marks are registered trademarks of their respective owners. All rights reserved.
- The Payment Card Industry (PCI) Security Standards is a set of rules designed to keep consumers safe online. PCI compliance means this product meets industry security standards for safeguarding shopper data on the Web.
- Merchant Accounts work seamlessly with these and other popular shopping carts:
- Quick Shopping Cart®
- Shopsite®
- Zen Cart®
- osCommerce
- PinnacleCart®
- Businesses in the following industries cannot use a Standard U.S. Merchant Account – please choose a Specialty U.S. Merchant Account instead:
- A website or storefront for adult or sexually oriented products or services.
- Potentially eligible using Power Pay on a case by case basis for multi-level marketing or Pyramid where the primary objective is the solicitation of new distributors and not the sale of product or services.
These industries are not eligible for any Merchant Account:- Bidding Fee auctions (a/k/a penny auctions)
- Business/Investment opportunities or "get-rich-quick" schemes (including internet search/ad optimization)
- Collection Agencies or firms involved in recovering past due receivables
- Credit card protection or identity theft services
- Credit repair/restoration
- Debt Consolidation
- Embassy, foreign consulate or other foreign governments
- Essay Mills/Paper Mills
- Extended Warranties
- Free gift, prize, sweepstakes or the winning of a contest as an inducement to purchase a product/service
- Government Grants
- Illegal gambling including Internet gambling/Sports Forecasting or Odds Making/Lottery Clubs
- Illegal Products or services or any service providing peripheral support of illegal products/services
- Lifetime subscriptions or advance payments greater than 1 year
- Mail order brides/International match making services
- Marijuana dispensers and affiliated services
- Medical Benefits Packages/Discount Health Cards
- Merchants primarily engaged in non-face-to-face sales of stored value cards
- Money Services Business (cash advances, check cashing, currency exchanges, transfer services, quasi cash, cash gifting, virtual currency, etc.)
- Mortgage or Loan Modification/reduction services/foreclosure protection/guarantees (including how to guides)
- Negative renewal option following a free or low cost purchase
- Non-face-to-face sales of Tobacco Products (including e-cigarettes), Prescription Drugs, Firearms
- Pseudo-pharmaceuticals (anti-aging, sex nutrients, etc.)
- Replicas/Counterfeit
- Substances designed to mimic illegal drugs (herbal smoking blends & herbal incense)
- Third Party Payment Processors/Aggregators
- Travel/Travel Agents or Clubs/Tour Operators/Airlines/Cruise Lines