green•wash
(grēn'wŏsh', -wôsh')
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
User-submitted videos:
![]() |
![]() |
![](https://web.archive.org/web/20090303191436im_/http://s9.addthis.com/button1-share.gif)
What's this all about?
Every day, Americans are bombarded with advertising about environmentally friendly goods and services. But how many really are green, and how many are just pretending?
INTRODUCTION TO STOPGREENWASH.ORG
These days, green is the new black. Corporations are falling all over themselves to demonstrate that they are environmentally conscious. The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives.
GM GAS FRIENDLY TO GAS FREE CAMPAIGN
General Motor's "Gas-Friendly to Gas-Free" campaign attempts to reframe GM as an environmentally responsible and progressive company. But despite GM's green rhetoric, the company is still the leading producer of gas-guzzlers and works behind the scenes to undermine fuel economy and emission standards.
GREENWASHING NUCLEAR POWER
Public Relations dilemmas are nothing new for the nuclear industry. For more than half a century, this industry has attempted to deflect attention away from the dirty and dangerous downsides of nuclear power technology.
AMERICAN COALITION FOR CLEAN COAL ELECTRICITY
The America's Power campaign, funded by the coal and electricity industry, promotes coal as our country's solution to energy independence. They do this through the lens of clean coal, when in reality they are simply a front group for an industry lobby aimed to keep dirty coal plants in existence.
Greenpeace Greenwash Criteria
702 H Street, NW, Suite 300, Washington, D.C. 20001 (800) 326-0959